PUBLICATIONS |
International Journals 1. H. M. Jha “Bidyarthi”, Dimensions of Produces Management in South Asia, South Asian Journal of Management, Vol. 9, Issue No. 1, Jan, - March 2002, Association of Management Development Institutions in South Asia, Hyderabad, pp. – 22-27 2. H. M. Jha Bidyarthi, Ashish K, Srivastava, Mayur A. Dande, From Subhiksha (Prosper) To Iksha (Perspire) The Topsyturvy Story Of Indian Retail Business Model, American Journal of Economics and Business Administration, Quarterly Publication, March 2010, 2 (2), 2010 ISSN 1945-5488 © 2010 Science Publications, USA, pp. – 153 – 156 3. H. M. Jha “Bidyarthi, A. K. Srivastava, P. V. Bokad and L. B. Deshmukh, Strategies in Indian Mobile Handsets Market – A Case Study of Nokia’s strategies During 2002 – 2006, International Journal of Technology Marketing, Vol. 6, Issue 2, April – June 2011, pp. – 178 – 188 4. H.M. Jha ‘Bidyarthi’, Mayur A. Dande, Pavan M. Kuchar and Satya Mohan Mishra, HUL’s tidy advertising strategy – a case study of Indian laundry segment, International Journal of I ndian Culture and Business Management, Vol. 6, No. 1, 2013, Inderscience Publications, pp. – 69 – 78 5. H.M. Jha Bidyarthi, Mayur A. Dande, P.M. Kuchar, Milind L. Herode and Neelam Y. Kasliwal, Surviving with paranoia through green and clean marketing in Indian FMCG sector, International Journal of Business Performance Management, Vol. 14, No. 4, 2013, Inderscience Publications, pp. – 386 – 395 6. H. M. Jha “Bidyarthi”, M. A. Dande, P. M. Kuchar, S. M. Mishra and A. K. Shrivastava, Agro-business of the best cold storage – A case study, International Journal of Entrepreneurship and Innovation Management, Inderscience Publications, Vol. 20, No. 5/6, 2016, pp. – 418 – 429 7. H. M. Jha “Bidyarthi”, S. M. Mishra, P. M. Kuchar and M. A. Dande, Management of technology for effective e-governance – a case study of unexplored dimensions of egovernance practices in select Indian sectors, International Journal of Technology Marketing, Inderscience Publications, Vol. 10, No. 2, 2015, pp. – 221 – 231. 8. H. M. Jha “Bidyarthi”, S. M. Mishra, N. Y. Kasliwal and Ashish K. Shrivastava, UIDenabled banking upon unbanked through micro-ATM – a case study of a multinational bank, International Journal of Technology Marketing, Inderscience Publications, Vol. 8,, No. 4, 2013, pp.- 360 – 368 9. Satya Mohan Mishra*, H.M. Jha ‘Bidyarthi’, Mayur A. Dande and Pavan M. Kuchar, Burgeoning womanhood at the pyramid’s bottom – Bandhan’s headway, International Journal of Human Resources Development and Management, Inderscience Publications, Vol. 15, No. 2/3/4, 2015, pp. – 210 – 220. 10. H. M. Jha “Bidyarthi”, M. A. Dande, P. M. Kuchar, S. M. Mishra and A. K. Shrivastava, Ownership-driven Entrepreneurial Saga: A Case Study of Vinod Super Shop, South Asian Journal of Business and Management Cases, Sage Publications, Vol. 6, No. 1, 2017, pp. – 61 – 70. 11. H. M. Jha “Bidyarthi”, P. V. Bokad, L. B. Deshmukh, S. M. Mishra and A. K. Shrivastava, Countering Disruptive Innovation Strategy in Indian Passenger Car Industry – A Case of Maruti Suzuki India Limited, South Asian Journal of Business and Management Cases, Sage Publications, Vol. 3, No. 2, 2017, pp. – 119 – 128. 12. H. M. Jha “Bidyarthi”, S. M. Mishra, M. A. Dande, P. M. Kuchar & A. K. Shrivastava, Innovation-Driven Business Case of Hanuman Vitamin, Journal of Business Administration Research Vol. 8, No. 2; 2019, pp. – 30 – 36 13. H.M. Jha Bidyarthi, Mayur A. Dande, Pawan M. Kuchar, Satya Mohan Mishra and Ashish K. Shrivastava, Delighted niche driven entrepreneurial odyssey: a case study of Maharaja Masala Udyog, International Journal of Entrepreneurship and Innovation Management, Vol. 24, Nos. 4/5, 2020, pp. – 308 – 319. • National Journals 1. H. M. Jha “Bidyarthi” and L. B. Deshmukh, OKM and AI Techniques in Human Resource Management, Management Insight, Vol. XVII, No. 2, 2021, pp. – 98 – 102, School of Management Sciences, Varanasi 2. H. M. Jha “Bidyarthi”, A. K. Srivastava, Mayur A. Dande, P. M. Kuchar and S. M. Mishra, Iron Man of Silver World – An Enquiry into Alchemy of Shri Viswakarma Silver House, Presidency Journal of Management Thought & Research, July – December 2020, Vol. X, No. 2, published by Centre of Management Studies, Presidency College, Bangalore, pp. – 50 – 60. 3. H. M. Jha “Bidyarthi”, Best Management, The Journal of Engineering Education, July 2009, Vol. XXIII No. 1, Quarterly Journal Published by Maratha Mitra Mandal’s College of Engineering Campus, Karve Road, Pune, pp. – 29 – 32. 4. H. M. Jha “Bidyarthi”, P. V. Bokad & Swami Tanmayananda, Campus Design Model of Indian Management, Purushartha – A Journal of Holistic Management, September 2009, Vol. II, No. 2, Published by Centre for Spiritualism and Human Enrichment, School of Management Sciences, Varanasi, pp. – 60 – 66. 5. H. M. Jha “Bidyarthi” And Ashish K. Srivastava, Business Ethics or Ethics’ Business, Management Insight – The Journal of Incisive Analysers, Vol. II, No. 1, Jan. - June 2006, School of Management Sciences, Varanasi, pp. – 14 – 19 6. H. M. Jha “Bidyarthi” And Ashish K. Srivastava, Re-tele-marketing – Indian Perspective, The Manager Today – Journal of Management Science, Vol. 1, No. 2, April – June 2006, Faculty of Management Studies, Dr. B. C. Roy Engineering College, Durgapur, West Bengal, pp. – 64 – 71 7. H. M. Jha “Bidyarthi” and Ashis K. Shrivastava, Mind Set of Prospective Faculty of Technical Education, The Indian Journal of Technical Education, Vol. 29, No. 1, Jan. – March 2006, Indian society for Technical Education, New Delhi, pp. – 58 – 62 8. H. M. Jha “Bidyarthi”, Ashish K. Srivastava CONFERENCES (Select Papers) and Manindersingh H. Monga, The Knowledge Asset in Banking Sector – A Human capital Valuation Study, AIM Explore, Vol. 2 No. 1&2, Jan. – Dec, 2005, Advance Institute of Management, Ghaziabad, pp. – 64 – 78 9. H. M. Jha “Bidyarthi” and Ashish K. Srivastava, Innovation in Management Education, SCMS Journal of Indian Management, Vol.1, No.4, Oct.-Dec. 2004, School of Communication & Management Studies, Kochi, pp. – 16 – 26. 10. H. M. Jha “Bidyarthi”, Quality Technical Education, The Journal of Engineering Education, Vol. XVIII No.1, July 2004, The Engineering Education Foundation, Pune, pp. – 31 – 35 11. H. M. Jha “Bidyarthi”, Intraconnecting Human Resource Management, GITAM Journal of Management, Vol. 1, No.1, January-June 2003, College of Management Studies, GITAM, pp. – 101 – 105 12. H. M. Jha "Bidyarthi", Implications of TDP, The Indian Journal of Commerce, Vol. 51, No. 4, Oct. – Dec. 1998 Issue, Indian Commerce Association, New Delhi, pp. 47 – 54 13. Ashish K. Srivastava And H. M. Jha “Bidyarthi”, Marketing Trends in Financial Services, Indian Journal of Accounting, Vol. XXXVI(1), December 2005, Journal of the Indian Accounting Association, pp. – 42 – 45. |