Dr. MAYUR A. DANDE

Dr. MAYUR A. DANDE

Asst. Professor
Email/Mobile No. :Email: madande@ssgmce.ac.in
Phone: 9423619555

ACADEMIC QUALIFICATION

B.Sc., B.A.,M.B.A.(Marketing),UGC-NET,Ph. D. (Pursuing)

AREA OF SPECIALIZATION Marketing, Finance
EXPERIENCE

15 years

COURSES TAUGHT

Business Ethics, Values and Ethics, Marketing Management, Brand
Management, Advertising Management, Consumer Behavior, Marketing of
Services, Strategic Marketing for NPOs, Sales and Promotion
Management, Management of Financial Services, International Human
Resource Management

ORCID ID/ SCOPUS ID/ Web of Science ID/ VIDWAN ID/ RESEARCHER ID/Google Scholar ID:

ORCID ID: https://orcid.org/0000-0002-0338-2468

https://www.ssgmcefablab.in/faculty/MayurDande/

https://www.ssgmce.ac.in/faculty_main_page.php?id=344

Researcher ID: H-5777-2018 http://www.researcherid.com/rid/H-5777-2018

MEMBERSHIP

Nil

PUBLICATIONS

JOURNALS
1- H. M. Jha Bidyarthi, Ashish K, Srivastava, Mayur A. Dande, From
Subhiksha (Prosper) To Iksha (Perspire) The Topsyturvy Story Of Indian
Retail Business Model, American Journal of Economics and Business
Administration, Quarterly Publication, March 2010, 2 (2), 2010 ISSN
1945-5488 © 2010 Science Publications, USA, pp. – 153 – 156
2- H.M. Jha ‘Bidyarthi’, Mayur A. Dande, Pavan M. Kuchar and Satya
Mohan Mishra, HUL’s tidy advertising strategy – a case study of Indian
laundry segment, International Journal of I ndian Culture and Business
Management, Vol. 6, No. 1, 2013, Inderscience Publications, pp. – 69 –
78
3-H.M. Jha Bidyarthi, Mayur A. Dande, P.M. Kuchar, Milind L. Herode
and Neelam Y. Kasliwal, Surviving with paranoia through green and
clean marketing in Indian FMCG sector, International Journal of
Business Performance Management, Vol. 14, No. 4, 2013, Inderscience
Publications, pp. – 386 – 395
4-H. M. Jha “Bidyarthi”, M. A. Dande, P. M. Kuchar, S. M. Mishra and A.
K. Shrivastava, Agro-business of the best cold storage – A case study,
International Journal of Entrepreneurship and Innovation Management,
Inderscience Publications, Vol. 20, No. 5/6, 2016, pp. – 418 – 429
5-H. M. Jha “Bidyarthi”, S. M. Mishra, P. M. Kuchar and M. A. Dande,
Management of technology for effective e-governance – a case study of
unexplored dimensions of egovernance practices in select Indian
sectors, International Journal of Technology Marketing, Inderscience
Publications, Vol. 10, No. 2, 2015, pp. – 221 – 231.
6-Satya Mohan Mishra*, H.M. Jha ‘Bidyarthi’, Mayur A. Dande and Pavan
M. Kuchar, Burgeoning womanhood at the pyramid’s bottom –
Bandhan’s headway, International Journal of Human Resources
Development and Management, Inderscience Publications, Vol. 15, No.
2/3/4, 2015, pp. – 210 – 220.
7-H. M. Jha “Bidyarthi”, M. A. Dande, P. M. Kuchar, S. M. Mishra and A.
K. Shrivastava, Ownership-driven Entrepreneurial Saga: A Case Study
of Vinod Super Shop, South Asian Journal of Business and
Management Cases, Sage Publications, Vol. 6, No. 1, 2017, pp. – 61 –
70.
8-H. M. Jha “Bidyarthi”, S. M. Mishra, M. A. Dande, P. M. Kuchar & A. K.
Shrivastava, Innovation-Driven Business Case of Hanuman Vitamin,
Journal of Business Administration Research Vol. 8, No. 2; 2019, pp. –
30 – 36
9-H.M. Jha Bidyarthi, Mayur A. Dande, Pawan M. Kuchar, Satya Mohan
Mishra and Ashish K. Shrivastava, Delighted niche driven
entrepreneurial odyssey: a case study of Maharaja Masala Udyog,
International Journal of Entrepreneurship and Innovation Management,
Vol. 24, Nos. 4/5, 2020, pp. – 308 – 319.
10- H. M. Jha “Bidyarthi”, A. K. Srivastava, Mayur A. Dande, P. M.
Kuchar and S. M. Mishra, Iron Man of Silver World – An Enquiry into
Alchemy of Shri Viswakarma Silver House, Presidency Journal of
Management Thought & Research, July – December 2020, Vol. X, No. 2,
published by Centre of Management Studies, Presidency College,
Bangalore, pp. – 50 – 60
CONFERENCES
1. Mayur A. Dande, Shivraj Patil, Kishor Morle, Finding peace
amongst the turmoil, National conference on Strengthening
today, building tomorrow, 4-5 March 2011, Vishwakarma global
business school, Pune, Proceedings,pp141-146, ISBN: 978-93-
5024-717-4, Himalaya Publishing House Pvt Ltd
2. Mayur A Dande, Sunil Tayde, Nilesh Ubarhande, Prafull Tayde,
Food for thought- A case of Shegaon Kachori, National
conference on Strategies for managing in the new normal, 17-19
February 2012, Vishwakarma global business school, Pune,
Proceedings,pp-65-71, ISBN:978-81-920768-3-6
3. Dr H M Jha ‘Bidyarthi’1
, Mayur A. Dande 2
, Pavan M Kuchar3
,
Milind Herode4, Accelerating hamlet’s growth with pester poweran untouched facet, National seminar on innovative strategies
for corporate management in globalised scenario, 25 January
2012, Guru Nanak College, Vellachery, Chennai, A book of
edited papers of the National Seminar, pp1- 3, ISBN: 978-81-
90792-48-6, Published by Learntech Press, Chennai
4. Dr. H. M. Jha ‘Bidyarthi’1
, Mayur A. Dande 2
, Satya Mohan
Mishra3
,Pavan M. Kuchar4
, World trade organization and
international trade, National conference on World trade
organization and international trade, 23 Feb 2013, Vidyabharati
Mahavidyalaya, Amravati, 140-143,
ISBN: 978-93-82588-08-5
5. Mayur A. Dande1
, Satyamohan Mishra2
, Pavan M. Kuchar3
,
Salvaging Lives- A case of BARSA Blood Drive, National
Conference On Emerging Challenges For Businesses In A
Borderless World, 22-24 February 2013, Viswakarma Institute Of
Management, Pune, 248-251, ISBN: 978-81-920768-5-0
6. Dr H. M. Jha ‘Bdyarthi, Mayur Dande, L.B. Deshmukh, Milind
Herode, Visualizing Coloured Television Sets – A Visionary
Rural Approach, National Seminar On Emerging Innovations
And Practices In Indian Business, 6- 8 Sept 2013,Organized By
Pandit Ravi Shankar Shukla University Raipur, Chattisgarh,
Asian Journal Of Management, Vol.4, Issue 3, July- Sept 2013,
ISSN: 0976-495X
7. H. M. Jha “Bidyarthi”, Mayur A. Dande, Pawan M. Kuchar, Satya
Mohan Mishra and Ashish K. Shri Vastava, Consumers’ Delight
Fortified Entrepreneurship: A Case Study of Maharaja Masala
Udyog, International Conference on Management Cases 2017
held at BIMTECH, Greater Noida during Nov. 30 – Dec. 1,
Bloomsbury Publication, 2017, pp. – 271 – 279
8. Mayur A Dande, Sumeet Rathi, Aditya Khandelwal, Satyawan
Umathe, Bettering rural brands through scot analysis, ICLBHInternational Conference on Leading Beyond Horizon, 28- 30
July, 2011 Dept of busi Admn, Annamalai University, Annamalai
Nagar, Marketing Information and Strategies- Core for
development ISBN: 978-81-8371-386-3, Scitech Publications
(India) PVT LTD
9. Mayur A Dande, Satyawan Umathe, Gopiraj Chavan, Nilesh
Ubarhande, Softening soft drinks distribution channels,
International Conference, 17- 18 February, 2012, Datta Meghe
institute of management studies, Nagpur, Emerging trends for
value creation in the era of knowledge economy, ISBN- 978-93-
81432-12-9, Sai- Jyoti Publications

RESEARCH AND DEVELOPMENT

1- Bottom of Pyramid
2- Rural Marketing
3- Literary writing and Management Fraternity

RESEARCH GUIDANCE
FDP/STTP/Workshop/Training Programme Attended / Organized
FELLOWSHIP / AWARD

1- Silver Medal in NPTEL
2- Best poem- National Level Orient BlackSwan Pen-a-Poem contest
3- SPICES- Scheme for Promoting Interests, Creativity and Ethics
among Students
4- Reviewer of the month- July 2022

5- Young researcher award 2023

OTHER

REVIEWER for European Journal of Nutrition & Food Safety
Asian Journal of Advances in Research
Journal of Education, Society and Behavioral Science
Asian Research Journal of Current Science
Asian Journal of Economics, Business and Accounting
Current Journal of Applied Science and Technology
Journal of Economics, Management and Trade
International Journal of Environment and Climate Change
South Asian Journal of Social Studies and Economics
Asian Basic and Applied Research Journal
Journal of Global Economics, Management and Business Research